What are birthday advertisements (support advertisements) at Shibuya Station?
What are birthday advertisements (support advertisements) at Shibuya Station?
Shibuya Station is the most active location in Japan for displaying "saengil advertisements" (support advertisements).
"Saengil" (생일) means "birthday" in Korean.
This refers to a culture where fans, acting as advertisers, place advertisements on giant posters and digital signage in train stations to celebrate the birthdays and anniversaries of their favorite idols, actors, YouTubers, and VTubers.
Recently, not only Korean K-POP idols, but also Japanese boy groups (INI、BE:FIRST(etc.), Sakamichi Group and underground idols,
Furthermore,STPRPopular live streamers and singers, including each memberNijisanjiSupport advertisements for VTubers such as "Hololive" and "Hololive" have also surged.
Main locations where birthday advertisements are displayed at Shibuya Station
The underground passages at Shibuya Station are complex and vast.
As a result, there are many places where these ads are displayed, and you can see a lot of them.
Large corporate advertisements are common in areas with high foot traffic.
Birthday advertisements are small and have limited placement options, so they are most popular in the following areas:
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Tokyu Toyoko Line & Den-en-toshi Line ticket gate area (On the wall opposite the ticket gates, after descending the stairs in front of the Hachiko ticket gate on B2F and turning right): This is the spot where the most birthday advertisements are displayed. It's a popular spot with a lot of foot traffic. -
Tokyu Toyoko Line & Den-en-toshi Line ticket gate area (opposite the ticket gates at the above location, the wall of the passageway after turning right just before the ticket gates when coming down from in front of Hikarie): Because a large number of posts are displayed, the site can be completely filled with posts on the anniversaries of popular live streamers and idols. -
Near underground exit stairs A4 and A5: Along the wall of the passageway leading to Dogenzaka, Shibuya Chikamichi, and PARCO.
