{"id":18363,"date":"2026-01-05T05:13:18","date_gmt":"2026-01-04T20:13:18","guid":{"rendered":"https:\/\/shibuya-tokyo-japan.tokyo\/?page_id=18363"},"modified":"2026-03-26T08:45:35","modified_gmt":"2026-03-25T23:45:35","slug":"%e6%b8%8b%e8%b0%b7%e9%a7%85%e3%81%ae%e3%82%bb%e3%83%b3%e3%82%a4%e3%83%ab%e5%ba%83%e5%91%8a%ef%bc%88%e5%bf%9c%e6%8f%b4%e5%ba%83%e5%91%8a%ef%bc%89%e6%8e%b2%e8%bc%89%e5%a0%b4%e6%89%80","status":"publish","type":"page","link":"https:\/\/shibuya-tokyo-japan.tokyo\/en\/%e6%b8%8b%e8%b0%b7%e9%a7%85%e3%81%ae%e3%82%bb%e3%83%b3%e3%82%a4%e3%83%ab%e5%ba%83%e5%91%8a%ef%bc%88%e5%bf%9c%e6%8f%b4%e5%ba%83%e5%91%8a%ef%bc%89%e6%8e%b2%e8%bc%89%e5%a0%b4%e6%89%80","title":{"rendered":"Locations of birthday advertisements (support advertisements) at Shibuya Station"},"content":{"rendered":"
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What are birthday advertisements (support advertisements) at Shibuya Station?<\/p>\n
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What are birthday advertisements (support advertisements) at Shibuya Station?<\/h2>\n
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Shibuya Station is the most active location in Japan for displaying "saengil advertisements" (support advertisements).

\n"Saengil" (\uc0dd\uc77c) means "birthday" in Korean.

\nThis refers to a culture where fans, acting as advertisers, place advertisements on giant posters and digital signage in train stations to celebrate the birthdays and anniversaries of their favorite idols, actors, YouTubers, and VTubers.<\/p>\n
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Recently, not only Korean K-POP idols, but also Japanese boy groups (INI<\/a>\u3001BE:FIRST<\/a>(etc.), Sakamichi Group and underground idols,

\nFurthermore,STPR<\/a>Popular live streamers and singers, including each memberNijisanji<\/a>Support advertisements for VTubers such as "Hololive" and "Hololive" have also surged.<\/p>\n
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Main locations where birthday advertisements are displayed at Shibuya Station<\/h2>\n
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The underground passages at Shibuya Station are complex and vast.

\nAs a result, there are many places where these ads are displayed, and you can see a lot of them.

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\nLarge corporate advertisements are common in areas with high foot traffic.

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\nBirthday advertisements are small and have limited placement options, so they are most popular in the following areas:<\/p>\n
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